Mobile NOW! brings you one of the most most advanced platforms for digital permits in the world, ideal for cell phone and RFID parking, as well as other advanced payment options.  

Using just a mobile phone, customers can access a world of possibilities. By sending a text message or making a phone call, customers can initiate or pay for a parking session, purchase a ticket for the bus, train, movies, or favorite sporting event, and access information about traffic and weather conditions, parking availability and much more. 

Our clients and partners are able to increase their quality of service, as well as revenues, implement flexible pricing, and simultaneously reduce costs through improved operating efficiency.  

All out solutions are user-friendly, secure and fast to implement with minimal investment required, and are easily integrated with most existing systems.

MobileNow in the News:

ATLANTA JOURNAL-CONSTITUTION

FORBES.COM

GLOBAL ATLANTA.COM

MARKETWATCH.COM

MOBILE MARKETER.COM

TMCNET.COM

TRAFFIC TECHNOLOGY TODAY.COM

YAHOO.COM

MobileNOW! Cell Phone Payment System Part of First U.S. Pilot Test of New SmartMeter® 

MobileNOW! is Part of County’s Business Innovation Network 

December 19, 2008 Rockville Innovation Center (RIC) tenant MobileNOW!, a provider of digital permit and mobile payment solutions, has a cell phone payment system being used in conjunction with new technology from StreetSmart Technology LLC, to create a new SmartMeter®, being piloted on just over 50 parking meters in downtown Decatur, Georgia.

“We are very confident that drivers in our pilot test area will really go for the ease and convenience this new system,” said MobileNOW! President Krista Altok Tassa.  “Our ParkNOW! system offers a convenient way to pay by cell phone for on-street, off-street and permit parking and our technology can also support mobile ticketing for public transportation, movies, museums, sporting events and more.”

MobileNOW!, the exclusive U.S. distributor for digital permitting and mobile payment solutions developed by NOW! Innovations, joined the County’s incubator system this past summer as a virtual tenant, and has plans to lease physical office space at RIC in early 2009.

When drivers arrive at a SmartMeter® space, they call into MobileNOW!'s automated line displayed on the meter and follow the phone prompts to enter the space number posted. StreetSmart's system then posts the time on their meter. Other cell phone parking payment systems have lacked this feature until now.  Live operators also are available. 

“Montgomery County is proud that MobileNOW!, an emerging, global leader in mobile and digital technology platforms, chose our Rockville Innovation Center and we wish them continued success with their U.S. pilot test of the SmartMeter,” said Montgomery County Department of Economic Development (DED) Director Dr. Pradeep Ganguly. “We look forward to their local market penetration and future growth and success here in the County.” 

SmartMeter’s® unique service springs from exclusive StreetSmart technology and a cell phone payment system from MobileNOW!, which also provides solutions for traffic management, automated utility metering and SMS based communications.

About the Montgomery County Business Innovation Network 

The Montgomery County Business Innovation Network (BIN) is a program of the Montgomery County Department of Economic Development, which works to create a globally competitive, highly diversified and knowledge-based economy that provides for the retention and growth of existing companies, stimulates new job creation and enhances entrepreneurial opportunities for all businesses. The Network consists of five facilities located in Shady Grove, Downtown Silver Spring, Wheaton, Rockville and Germantown and provides more than 150,000 square feet of incubator office and lab space.  The BIN currently houses over 140 companies that employ 350 county-based employees. Since 2000, over 85 companies have graduated, creating more than 1,800 jobs and occupying over 500,000 square feet of commercial space in the county. To learn more, visit www.SMARTMontgomery.com or call 240.777.2000.

MobileNow in Decatur, Georgia

November 7, 2008  When Decatur Mayor Bill Floyd pulls into the parking lot in front of City Hall at 10 a.m. Tuesday, Nov. 11, fumbling for change at the city's surface parking meters could become a thing of the past. 

Thanks to a new system from StreetSmart Technology LLC (www.streetsmarttechnology.com) and MobileNOW! (www.mobilenowsolutions.com) being piloted in Decatur, GA, putting time on the meter is as easy as dialing the phone.  Decatur's single-slot parking patrons can call a central number posted on the meter and charge their parking time remotely. 

Users arrive at the space, call into MobileNOW!'s automated line displayed on the meter and follow the phone prompts to enter the space number also posted there. StreetSmart's system then posts the time on their meter. Other cell phone parking payment systems have lacked this feature until now. Live operators also are available.  The first visit is free. Then, drivers can go to www.goparknow.com , fill out a form with their credit card of choice. The account can be drawn down as needed, so they always have money for the meter. 

SmartMeter(R)s could help Decatur increase its parking revenue and reducing the cost of meter enforcement.  "This technology will help motorists and merchants alike," said Lyn Menne, Decatur's Assistant City Manager. 

The SmartMeter(R) test uses 54 of about 400 parking meters in downtown Decatur. If the pilot is successful, the SmartMeter(R) system eventually will expand to all of Decatur's parking meters. This unique service springs from exclusive StreetSmart technology and a cell phone payment system from MobileNOW! The system is efficient and convenient for drivers and city officials alike. 

"It's a great example of how our technology can make parking and parking management easier," said Kirby Andrews, Managing Agent for StreetSmart Technology. 

MobileNOW! President Krista Altok Tassa predicts drivers will go for the new system. "We are confident that motorists in Decatur will enjoy the convenience," she said. 

StreetSmart Technology LLC is a leader in the field of remote asset management, helping towns and cities across the country monitor and maintain their geographically distributed assets. 

MobileNOW! serves as the exclusive U.S. distributor for digital permitting and mobile payment solutions developed by NOW! Innovations in Estonia (www.nowinnovations.com).

MobileNow! Joins Rockville Innovation Center

July 2008 MobileNOW! president Krista Altok Tassa today announced that MobileNOW! has been accepted as a tenant in the Rockville Innovation Center (RIC). Located in Rockville, MD close to Washington, DC, the RIC is the newest addition to Montgomery County’s Innovation Center Network, which provides space and support programs for domestic technology start-ups and international technology companies interested in opening markets in the U.S. Montgomery County, MD is headquarters to government agencies such as the NIH, FDA and NIST, as well as many of America’s leading corporations. MobileNOW! looks to use this location as a base for growing its operations in the mid-Atlantic region, and accessing the many other high-tech companies in the region.

Airport Parking Specialist Andy Ers Joins Mobile Now! Board Of Advisors

July 2008 Airport parking specialist Andy Ers has joined the Board of Advisors of MobileNOW!, a provider of  digital payment and permitting solutions for the parking industry.

“We believe that Andy’s experience in both the travel and parking industry will provide MobileNOW! with the expertise to offer complete payment and permitting solutions to the airline industry, initially for parking, and ultimately for ticketing and other related solutions, “ says Mobile NOW! president Krista Altok Tassa.

Former NYC Parking Commissioner Larry Berman Appointed As Special Advisor To MobileNow!

June 10, 2008 MobileNOW! President Krista Altok Tassa today announced that former New York City Parking Commissioner Lawrence Berman has been appointed special advisor to MobileNOW!, a distributor of one of the most advanced digital permit applications in the world, primarily used for cell phone, permit and RFID parking, as well as other mobile payment options.  “We are excited to have someone with Larry’s extensive experience to help guide MobileNOW! as it expands its operations in the U.S.”

Mr. Berman will assist MobileNOW! in developing its marketing strategy and facilitating strategic partnerships and sales channels.  Recently, Mr. Berman has served as principal of Metered Concepts, a consulting firm dealing in on-and-off street parking applications.

Mobile NOW! presents ParkNOW! at the PIE in Chicago

April 1, 2008  Mobile NOW!  participated at the Parking Industry Exhibition  (PIE) in Chicago, organized by Parking Today, the leading U.S. parking industry magazine. NOW! Innovations is also asked to give an introduction to the ParkNOW! mobile parking system in the vendor showcase presentation program.

One million ParkNOW! mobile parkings in Belgium

March 27, 2008  The ParkNOW! mobile parking system passes an important milestone in the Belgian market. Since the launch of the service just barely a year and a half ago on September 1, 2006, already 1,000,000 mobile parking sessions have been handled by the system, meaning that the success of the service has exceeded all expectations and that it is becoming one of the largest national mobile parking services in use anywhere in the world.

MobileNOW! launches U.S. demonstration pilot

March 24, 2008  MobileNOW! has launched a demonstration pilot of its new Interactive Voice Response cell phone parking system in the U.S. The ParkNOW! application has long operated with text messaging to support cell phone parking which is common in Europe. This latest feature will allow U.S. motorists to easily use ParkNOW! with a technology they are familiar with. The system will be launched commercially soon after collecting sufficient experiences from the pilot.

ParkNOW! piloted in the UK

March 18, 2008  A mobile parking pilot of ParkNOW! has been initiated in the borough of Reading in co-operation with the Reading Borough Council. Reading is a city of 230,000 inhabitants and home of European offices of numerous global IT companies.

Ukraine becomes the first CIS country to have mobile parking

March 15, 2008  Kiev, the capital of Ukraine, launches ParkNOW! mobile parking as the first city in the CIS. Kiev has almost 4 million inhabitants and is thus among the largest municipalities anywhere in the world to offer its inhabitants and visitors the possibility to pay for parking with a mobile phone.

press release archive